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DAVINES: Uniquely reconciling profit and sustainable values

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Davines S.p.A., the Parma-based Italian group operating in the professional cosmetics sector closed 2016 at over 112 million euro, which is a 19% growth over the previous financial year. The group’s foreign sales account for 73% of the total turnover and Haysam Eid, Managing Director of EIDEAL- the company who will distribute the brand in the region – believes the launch of the brand in the Middle East will help drive further success. “We are feeling very positive about the brand’s imminent launch in the region and are confident that this will help hairdressers getting inspired about the value of Beauty and Sustainability driven by Davines and at the same time support them in engaging consumers attracted by unique experiences elevating the salon position and differentiating it from competitors.”

This announcement of the brand’s 2016 profitability coincides with the achievement of an additional goal: the award of the B Corp certification. Davines, coherent with his main value of Sustainable Beauty, has thus become part of the global network of for-profit companies who have redefined their business model to exert a positive impact on people and on the planet. Salons are now  becoming more and more aware on sustainability taking conscious decisions of switching to sustainable products that at the same time satisfy high quality standards and allow them to deliver great results,” says Eid.  “It is for this reason; a great balance of performance and care for the environment, that we believe Davines will be a welcome addition to the market.”

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