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The EIDEAL-Santi Business Leadership Programme selects its Top 3 leaders in the Hair industry


The first EIDEAL-Santi Business Leadership Program will be drawing to a close imminently and to mark its completion, the EIDEAL Business Leader of the Year Award is set to be announced. The winner of this award will receive a tremendous accolade, one that will ensure that their professional profile and the reputation of their salon business; is enhanced throughout the region.

Participants of the program, who included executive managers and owners from a curated list of 12 of the Middle East’s best-known salon brands including Nayomi Beauty Salons, Marquee, Pastels Salons and Kalm Holistic Beauty, amongst others, were invited to enter this prestigious award. Entrants had to complete a comprehensive questionnaire to demonstrate not only what they had learnt throughout the 12-month program but how through their leadership skills, they had implemented successful strategies to benefit their business and its profitability during this time.

On the basis of this submission, three finalists were selected in mid-April, namely Tara Roux from Kalm Holistic Beauty, Valerie Reynaert from Nayomi Beauty Salon and Ruksher Malik from Pastels Salon. The next stage of the competition will see the judges conducting mystery shopping visits at the finalists’ salons, as well as in-depth panel interviews before the winner is selected in June.

Commenting on the award, program mentor Susie Santiago said:

“It has been my pleasure to work with the EIDEAL team delivering this Leadership Program. Haysam Eid is a visionary, breaking new ground in the region with his creation of exceptional quality Hair Tools and his innovative approach to customer care. In offering this award-winning Program to his VIP clients he has truly demonstrated his ambition to fully support his clients, by ensuring that they have the opportunity to grow their business leadership skills to new levels benefiting themselves and their businesses.” Haysam Eid, Managing Director of EIDEAL, who is responsible for establishing the illustrious program believes it has been crucial in sowing the seeds to develop a close-knit hair industry in the UAE. He says “Our main goal is to create a Hairdressing community in the region which we have thankfully achieved. I could not be more grateful to all of our Salon-Partners who believed in our mission and vision since Day one. Our journey is still going and we are eager to conclude it on a very happy note soon by announcing the winner soon. We wish all 3 finalists the best of luck and are so excited for the next step!”


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