16th-17th May 2017 witnessed a revolutionary summit in beauty that Dubai has never witnessed before.
Organised by the leaders in summit, awards and conferences, Innocos Global scheduled their two-day event in style and luxury amidst prominent speakers and audience from the beauty industry. International representatives and senior executives thronged Fairmont Hotel, Dubai to be a part of this much-hyped event to comprehend the current impact and trend in the industry.
The world of luxury beauty is changing. These days, luxury beauty is so much more than aspirational high-end products available to the select few who can afford their high prices. The new luxury of beauty is about a desire to live healthy and active lifestyles without compromise when it comes to the ingredients used in beauty products or how they are produced. The modern enlightened consumer seeks out so much more from beauty products – experiences, originality, luxurious, indulgent formulations and packaging etc – and expects to be able to find these at all touchpoints, whether in-store, when travelling or online.
Some of the prominent topics were-
- Revolutionise customer-facing activities to catch the next big wave
- Approach product development from an innovative angle
- Accelerate innovation in new markets through external partnerships
- Apply new concepts and thinking to your own business
Understand the digital age and its increasing role in business
Some of the top rated presentations:
3rd: Jennifer Tidy VP Partnership MODIFACE.
1st: ZezeOriakhi-Sao, Founder, Malee and Tina Hedges, CEO and Founder, LOLI Beauty
2nd: Ghassan Hajjaj, Regional Training and Service Manager, L’Oreal LUXE
To truly stay ahead in this marketplace, companies need to respond quickly and decisively to global trends, transforming traditional customer-facing functions into activities with a competitive edge.
If you are from the beauty industry and would like to learn more, know more and get engaged to quality conferences and summit, follow #innocos everywhere to stay updated on their future events.