SHOW Beauty’s first launch was a hair styling collection that was developed in London and New York by some of the most successful global product development experts. Together, they aimed to reintroduce the hair care category to SHOW–stopping glamour by combining scientific excellence with the best natural resources.
SHOW Beauty’s first hair collection consisted of eleven styling and finishing products, ranging from £30 to £55, designed to provide superior volumising, conditioning and nourishing benefits via state of the art formulations, including patented polymer technologies, antioxidants, vitamins and botanical extracts, that can be layered upon leaving no residue, no flaking and no white marks. Whilst each individual product includes a unique blend of innovative hair care ingredients, the entire collection is paraben and sulphate free, offers both UVA and UVB protection, and prevents colour fading.
Encased in packaging that embodies timeless glamour, the collection has been engineered to provide a significant point of difference in the market. Bottles are crafted in glass with rose gold accents delivering a tone aligned with the fine fragrance sector, a revolutionary approach within the hair market which further asserts the brand’s premium position.
Unique to the hair care category, SHOW Beauty’s styling products contain a fine fragrance consistent across all variants which has been developed by fragrance leaders Givaudan. Givaudan’s Fine Fragrance department created the scent using their ScentTrekTM technology – the first time this department has created and applied a fragrance outside of a Perfume – to provide a rich olfactory experience with every use. The decadent fragrance has top notes of Lush Rose Water and Rosewood, combined with creamy middle notes of Caramel and Almond Butter, grounded with sumptuous base notes of Vanilla, Tonka Bean and sensual Patchouli.
In 2015, SHOW Beauty introduced four new products as part of its hair styling collection: Riche Grooming Balm and Couture Curl Enhancing Lotion, and two mini-sized editions of the brand’s classic products, Premiere Finishing Spray and Premiere Dry Shampoo. In keeping with the wider collection, all are scented with the SHOW Beauty fine fragrance.
Following the global success of the styling range, 2016 saw the arrival of the anticipated Care Collection, which bring unrivalled innovation and performance, targeting three key market concerns with three solutions; Volume, Moisture and Repair. Infused and enriched with exquisitely nourishing and conditioning natural ingredients including Caviar and White Truffle, the entire collection is paraben and sulphate free and encased in state of the art packaging.
Alongside the Care Collection, the first body product launched. Body Shimmer Oil is a radiant lightweight dry oil infused with blend of Argan and Jojoba oils, that softens skin and creates a luminous sheen for a beautifully delicate glow.
Hero products include the below;
Pure Treatment Oil (AED 290)
A multifunctional, lightweight, leave-in elixir oil that is enriched with antioxidants and nutrients to leave your hair feeling renewed, strengthened and deeply nourished. The oil is also perfect for adding a healthy shine and refreshing your hair colour.
Premiere Dry Shampoo (AED 175)
Formulated with nourishing oils such as Jojoba oil and Argan oil that works to hydrate your hair, this sulphate and paraben free shampoo also contains tapioca powder and rich starch powder, which absorbs impurities and excess oil from the scalp. Unlike common dry shampoos, this product leaves no white residue and helps to prevent hair colour from fading out.
Sheer Thermal Protect (AED 205)
A must-have hair mist for the summer, this luxurious non-sticky, weightless mist penetrates deep into each hair strand and repairs hair cuticles that are damaged
from heat styling and works to defend your hair from intense heat of up to 220°C / 428°F. Made from Meadowfoam Seed Oil and Sunflower seed extracts, this hair mist also works to protect against free radicals, inhibits UVA/UVB photo oxidation and repairs damage from oxidation.
All the products from the brand are available for purchase from Harvey Nichols Dubai, Bloomingdales Dubai Mall and online at beautysolutions-me.com. For more information, please visit https://www.beautysolutions-me.com/brands/showbeauty.html.