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New Year, New Hair with COLAB


It’s that time of the year when we make our new year’s resolutions with the best of intentions in keeping them. One resolution that you can set, safe in the knowledge of being able to maintain it, is great hair days throughout the year, with a little help from COLAB. A brand developed by a dynamic collective of beauty experts who combine the best of their backstage knowledge, COLAB have produced breakthrough formulas that fuse the art of hairdressing with the science of formulation – and that can only ensure happy hair days ahead.

Sheer and Invisible Dry Shampoo (AED 35)colab_new-york-exreme-200ml_aed45

The perfect dry shampoo for everyday use, Sheer and Invisible features a revolutionary weightless, invisible formula that leaveshair feeling cleaner and revitalised for longer with a fabulous veil of fashion fragrance. They are perfect for all hair types that need an instant boost.

 Extreme Volume Dry Shampoo (AED 45)

The Extreme Volume formula adds the additional elements of body, height and ultimate volume without the extensive time or effort usually required. As well as refreshing roots, the range features an extreme plumping powder for instant back-combed volume, texture and lift. Perfect for instant day to night looks. Both Sheer and Invisible and Extreme Volume come in five deliciously fresh scents, each inspired by signature fragrances from the world’s fashion capitals; London, New York, Paris, Rio and Tokyo.

Luxe Shine Glossing Hair Fragrance (AED 50)colab-luxe-shine_200ml_aed50

Luxe Shine is a luxurious feather-light mist that adds a touch of silken gloss, keeping hair smooth and illuminated from day to night. With an exquisite veil of deeply sensual fragrance that includes notes of Cashmere, Bergamot and Oud, COLAB Luxe Shine gives a truly indulgent finish straight from the can.

 COLAB Active Sheer and Invisible (AED 45)

A new revolution in Dry Shampoo,COLAB Activecan be used to protect hair pre-workout. It is supercharged with active ingredients including Moringa Seed extract to help protect the hair against sun damage and city pollution, gym, beach, poolside or wherever you decide to take up your new fitness regime. With its unique sheer and invisible formula, COLAB Active manages to revive hair post workout, absorbing excess moisture whilst softening and conditioning the hair.

COLAB is the creation of an influential collective of beauty insiders, led by Ruth Crilly, international model andcolab-active-sheer-invisible1_aed45 founder of beauty and fashion website, ‘A Model Recommends’.  As a successful vlogger, blogger and model, Ruth understands the importance of looking and feeling your best even when there’s not a second to spare. This is the essence of the backstage routine. She saw the gap in the market for a residue free, high performance dry shampoo and set about working with a dynamic beauty team to solve the problem.

COLAB products are available from Spinneys and Waitrose supermarkets across the UAE as well as the following retailers:

DubaI, UAE:

  • Wojooh (Mall of the Emirates, Ibn Battuta and Dubai Mall)
  • Virgin Megastore (Dubai Mall, MOE)
  • Sisters Beauty Lounge, JBR
  • Pout Salon
  • Beauty by Edge

Abu Dhabi, UAE:

  • House of Fraser (Yas Mall)
  • Virgin Megastore (Yas Mall)

Ajman, UAE

  • Grand Centrale Department Store

Doha, Qatar:

  • Virgin Megastore (Landmark) – launching soon
  • Virgin Megsatore (Villagio) – launching soon


  • Virgin Megastore

Visit to discover more and keep up-to-date with their latest news on Facebook (, Instagram (@COLABHairMiddleEast) andon Twitter(@colabhairme) on Twitter.


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