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Pioneering distributor EIDEAL brings luxury hair care brand Davines to the Middle East

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The brainchild of the Bollati family, Davines is an innovative hair care brand driven by a desire for sustainability without compromising on the highest level of performance.

Since its conception in Italy in 1983, the brand has been growing to become a market favorite with a distribution list that boasts 95 countries and an impressive who’s who of the great fashion capitals including London, Paris, New York.

With an acclaimed Creative Director in the guise of Angelo Seminara, a regular editorial and Fashion Season favorite and thousands of passionate hair stylists who use the brand on a daily basis acting as informal ambassadors, the Davines’ reputation is growing fiercely – and now thanks to pioneering hair and beauty distributor EIDEAL, the brand will be arriving in the UAE and available in selected salons from December.

The Davines mission is simple: to inspire and improve the work life quality of worldwide beauty professionals through concepts, products and services that will allow them to offer unique experiences to their clients. Thanks to its range of illustrious products which regularly appear on the pages of fashion and beauty bibles worldwide, the brand is fulfilling its aim.

“With a main focus on sustainability, Davines is a brand that an enlightened and aware consumer loves! Salons are now also becoming more and more planet friendly and taking conscious decisions of switching to sustainable products that at the same satisfy their clients’ needs and allow them to deliver great results,” says Haysam Eid, Manging Director of EIDEAL. “We believe that Davines is a great addition to the market. “

Dorian Berjon, Davines’ International Sales Director says about partnering with EIDEAL:“We have chosen EIDEAL as our partners first and foremost for their respectable reputation and portfolio selection, as we have identified a strong opportunity for growth in working together. Sharing the same values & vision of sustainable beauty also definitely played a great role in joining forces with EIDEAL to re-introduce Davines to the region.”

As well as offering professional products such as coloring treatments, the brand also offers a wide array of hair care products for all hair types. Some of its most popular lines include:

Essential Hair Care:  EACH FAMILY IN the REFORMULATED ESSENTIAL HAIRCARE LINE CONTAINS A SPECIFIC CHARACTERISTIC AND FUNCTION: NOURISHMENT, HYDRATION, VOLUME, SHINE, PROTECTING, ELASTICITY, SMOOTHNESS AND DAILY CARE. ALL PRODUCTS ARE ENRICHED WITH ACTIVE INGREDIENTS SOURCED FROM SLOW FOOD PRESIDIA FARMS IN ITALY TO CONTRIBUTE TO THE BIODIVERSITY OF OUR PLANET. 1% OF YOUR PURCHASE WILL BE DONATED BY US TO 1% FOR THE PLANET TO SUPPORT ENVIRONMENTAL CHARITIES.

 – OI: FORMULATED WITH ROUCOU OIL THE PRODUCTS GIVE EXTRAORDINARY SHINE AND SOFTNESS, WHILE DETANGLING ANY KIND OF HAIR.

– More Inside: WHETHER YOU ARE A STYLIST OR WANT TO ACHIEVE RUNWAY-WORTHY LOOKS FROM HOME, more inside offers you a VAST ARRAY OF PRODUCTS TO SUIT ANY HAIR TYPE AND DESIRED LOOK.

–  Mask with Vibrachrom: This not just a color, but a brand new system that will change the traditional view of color. In addition to providing extreme shine, this product has a conditioning property that nourishes the hair.

To discover the evolution of Davines in the Middle East and keep up-to-date with the brand’s launch, visit www.eideal.com. PR contact: maria@cara-pr.com

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